PICS: Here’s what went down at the One Source Live launch
Johannesburg – Absolut Vodka has teamed up with some of Africa’s top creatives for the launch of their major event One Source Live, set to take place on 24 March 2018.
The announcement was made on Tuesday evening at a gorgeous setting overlooking the Johannesburg skyline.
One Source Live will witness the collaborative rise of five creative revolutionaries led by award-winning artist Khuli Chana alongside Sho Madjozi, Trevor Stuurman, Fabrice Monteiro and Osborne Macharia, at an all-day live event with multiple stages, performances and collaborations geared at re-writing Africa’s story.
Speaking to The Juice, Iris Le Berg, Global Marketing Manager at The Absolut Company says this event will be unlike any other: “It’s an event that has basically never been here before. So we really want to push the boundaries, not only in the creative community, but also for all Africans to join us in that. It’s not going to be just an event where you come and consume, so you need to actively take part in it and shape the future of the African creative revolution with us together.”
On the night, the Absolut team also screened an amazing video titled Africa On Fire that has been released as part of the promotion for the one Source Live Event. The short clip reveals each of the creatives as superheroes.
Check it out here:
Take a look at snaps from the event below: